Iron Mountain Paid Search Specialist in Boston, Massachusetts

Overview:

Founded in 1951, Iron Mountain Incorporated (NYSE: IRM) is the global leader in storage and information management services. Iron Mountain is committed to storing, managing and transforming what our customers value most, from paper records to data to priceless works of art and culture. Providing a full suite of solutions – records and information management, data management, digital solutions, data centers and secure destruction – Iron Mountain enables organizations to lower storage costs, comply with regulations, recover from disaster, and protect their data and assets from a complex world. Visit the company website atfor more information.

Iron Mountain is an equal opportunity employer, and does not unlawfully discriminate on the basis of race, color, religion, sex, national origin, marital status, age, sexual orientation, gender identity characteristics or expression, disability, medical condition, U.S. Military or veteran status or other legally protected classifications in making employment decisions.

Responsibilities:

Paid Search Specialist

We are looking for an analytical and creative individual to assist in managing paid search activities for a leading Fortune 500 information management organization. As part of the Digital Marketing team, you will work closely with the Search Marketing Manager, agency of record, and cross functional team stakeholders, in order to analyze account data, find optimizations, trends, competitive insights, forecast budget needs, and take our campaigns to the next level!

RESPONSIBILITIES

  • Work closely with agency account reps to help drive business strategy, and to meet/exceed KPIs.

  • Manage and monitor budget allocation, spend data, and landing page metrics.

  • Daily management and monitoring of MQLs, pipeline/opportunities and other important account metrics in order to maintain and improve KPIs

  • Interprets performance reports to provide actionable insights and analysis

  • Coordinate with SEO team to ensure aligned targeting of top converting terms

  • Keep up to date with search engine and PPC industry trends and developments

  • Develop and produce paid search landing pages within CMS (SiteCore)

  • Ad hoc keyword research for new product launches

Qualifications:

REQUIREMENTS:

  • Bachelor’s Degree required

  • Experience with Google AdWords, Bing Ads and Yahoo Gemini

  • Experiencing managing PPC campaigns independently

  • Data-driven/analytical focus

  • Strong project management skills

  • Excellent communication skills both written and verbal

  • 2+ years of experience in paid search

  • High levels of integrity, autonomy, and self-motivation

  • Strong Excel skills

NICE TO HAVE:

  • Experience with B2B a plus

  • Experience with Eloqua and/or Salesforce a plus

  • Experience with CMS platforms, e.g. Sitecore

Options:

Iron Mountain is an equal opportunity employer, and does not unlawfully discriminate on the basis of race, color, religion, sex, national origin, marital status, age, sexual orientation, gender identity characteristics or expression, disability, medical condition, U.S. Military or veteran status or other legally protected classifications in making employment decisions.

Requisition # 2017-14964

Job Location(s) US-MA-Boston

Category Marketing

Type Full-Time

Work From Home (Virtual) Yes