Iron Mountain Director, Global Event & Experiential Marketing in Boston, Massachusetts
At Iron Mountain we protect what our customers value most, from the everyday to the extraordinary. We build customer value around the world with a passion for preserving the physical, transforming the digital, and respecting the environmental. We pioneered the industry for global records and information management and have established some of the best customer relationships in the industry with 95% of the Fortune 1000 companies among our 225,000 loyal customers. Here, you’ll bring your expertise and creativity to a workplace that thrives on continuous improvement. Here, you’ll be part of a global workforce that embraces the differences among us. And here, we’ll encourage you to Climb Higher for the benefit of our customers and each other. There is so much more, but enough about us. We can’t wait to hear about YOU.
Director, Global Event & Experiential Marketing
More than 95% of the Fortune 1000 trust Iron Mountain to protect, unlock and extend the value of their most important information and assets. Bridging the physical and digital worlds, we are a key enabler of our clients’ business and digital transformation, providing business insights, operational efficiencies, environmental, resilience and security services. While Iron Mountain is the global leader in records and information management, our primary headroom for growth is in the Asset Lifecycle Management, Digital Solutions and Data Center spaces. Engaging customers and prospects in those spaces will be key to our success.
As such, we are hiring a Director, Head of Global Event & Experiential Marketing who will be responsible for defining and driving a holistic plan for how our brand comes to life via in-person and virtual events across all of our business units and operating regions. The Events landscape is changing rapidly and this leader will need it all - entrepreneurial spirit, creativity to cut-through and manifest our brand, a strategic vision for where we are heading, a drive to build a technological roadmap to support all this and an ability to inspire a cross-functional team. If you love dissecting complex global issues, leading through ambiguity, setting a vision while anticipating shifts in the industry, inspiring a team, stakeholders & industry peers, and helping a company double in size, then you will love the chance to lead our Global Event Marketing team.
Set the long-term vision for global events and experiences (brand, industry, technology, partner + Executive Briefing Centers) that is transformational and that transitions us from largely virtual today to hybrid and in-person in 2023
Build the strategy to create meaningful customer brand experiences, engagement and brand alignment that requires synthesizing multiple business objectives, stakeholders, audiences, technologies and skill sets
Collaborate with internal stakeholders to innovate, design and deliver impactful events/brand experiences that meet our objectives, set the bar and leverages the skills of the team
Partner with Brand and Field Marketing to ideate and innovate the way in which our brand shows up in the “real” world and connects with our customers and prospects; challenge existing thinking and push creative boundaries to deliver experiences that generate conversation and compel action.
Work across Iron Mountain’s business units, ensuring alignment on event strategy, selection, execution and measurement.
Oversee the events team operations, including hiring two new staff (for a total of four to start), the budget, driving organizational efficiencies, 3rd party management, technology innovation, measurement and reporting, tools and training.
Champion the team and strategy, and support continued learning and development for the team to grow skills and expand thinking
Explore and nurture contacts and relationships across the industry including thought leaders, partners, vendors and peers to position and champion innovation
Partner with IT/MarTech teams to continuously identify the right mix of technologies, apps, and vendors necessary to create incredible event experiences regardless of delivery format
Champion continuous evolution of key narratives, persona trends, and customer feedback.
Collaborate with key stakeholders to ensure events accomplish shared goals of building and accelerating pipeline, deal progress, existing customer share expansion, and community building.
Develop a strategy to identify, build, equip, staff, enable and launch a portfolio of Executive Briefing Centers (EBCs), starting with 1-2 strategic locations in the USA in 2023 and expanding internationally in 2024 and beyond. This also includes customer journey mapping for the pre-, during- and post-EBC visit and the experience or demos during the visit. Strong interlock with sales enablement, real estate, Marketing Technology, IT and operations required.
BA or higher in business, technology, marketing or equivalent experience
Experience managing complex, high-leverage high-profile events involving senior management and experience personalization.
7-10+ years of people management experience
B2B event management experience leading proprietary, 3rd party industry or executive events.
Experience running Executive Briefing Centers at large technology firm(s) a major plus.
Strong team leadership, team synergy and motivation skills
Successful track record of influencing and building consensus with cross-functional teams, stakeholders and partners
Excellent communication skills, both written and verbal, including ability to present and effectively interact with all levels including executive leadership
Expert knowledge of event and marketing strategies (online, in-person and hybrid), tactics, best practices and emerging practices.)
Proven track record for setting vision for B2B marketing strategy that propels brand awareness, wins new customers, and creates deep advocacy.
Proven ability to prioritize effectively while managing multiple competing operational priorities.
Ability to travel as required, globally.
Reports to: Senior Director, Enterprise Marketing
Direct Reports: four events managers, two of which you will hire. This team will grow in number and scope as our business grows, including the build out of Executive Briefing Center(s).
Location: virtual US or Canada.
Iron Mountain Incorporated, founded in 1951, is the global leader for storage and information management services. Trusted by more than 225,000 organizations around the world in approximately 50 countries, Iron Mountain stores and protects billions of valued assets, including critical business information, highly sensitive data, and cultural and historical artifacts.
Providing solutions that include information management, digital transformation, secure storage, secure destruction, as well as data centers, cloud services, and art storage and logistics, Iron Mountain helps customers lower cost and risk, comply with regulations, recover from disaster, and enable a digital way of working.
Our Cores Values and Code of Ethics are our north star. They provide a solid base for how we do business and behave every day, so each one of us can experience exceptional.
If you have a physical or mental disability that requires special accommodations, please let us know by sending an email to firstname.lastname@example.org. See the Supplement to learn more about Equal Employment Opportunity.
Iron Mountain is committed to a policy of equal employment opportunity. We recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law.
To view the Equal Employment Opportunity is the Law posters and the supplement, as well as the Pay Transparency Policy Statement, CLICK HERE