Marketing Coordinator

The Job

The Marketing Coordinator is responsible for supporting the effective deployment of marketing initiatives and plans to support the commercial organisation to build pipeline and generate bookings. This dynamic position will interact with APAC marketing team members, various levels of the local commercial organisation, the global corporate marketing organisation, and local leadership. The Marketing Coordinator will support the delivery of field marketing plans, aligned to local and corporate business priorities, and support the implementation of integrated multi-touch marketing campaigns, including inbound and outbound tactics. The aim of the role is to develop the marketing pipeline for existing accounts and new logos to deliver leads to sales, driving activities that accelerate pipeline growth and support global Brand initiatives that will lead to revenue across the entire product portfolio.

The role primarily supports the Australia and New Zealand cluster, though at times may be called upon to support activities across Asia Pacific more broadly.

The role includes working with local vendors, and leading local activation of global marketing initiatives including digital marketing, virtual and physical events, marketing automation strategies and supporting lead generation objectives and tactics. With a particular flair for digital marketing strategies, this individual will work closely with internal and external partners to support innovation goals through the adoption of new technologies and channels. The role will support campaign analysis and regional marketing-contributed pipeline health and revenue drivers to ensure that marketing campaigns are optimised and deliver maximum ROI.

The Responsibilities

• Marketing generated leads, sales opportunities and bookings; cost of campaigns, number of deals sourced by marketing as a % of total pipeline and total booked revenue, marketing contributions to accelerate pipeline

• Support the deployment of measurable campaigns that drive revenue through sales teams

• Execute integrated marketing programs (incl. events, email, web, social) mapped to the buyer journey

• Implement pipeline acceleration programs jointly with sales

• Drive innovative customer demand strategies in partnership with other members of the Regional Marketing Team (e.g. cross and upsell, ABM, inbound and acceleration strategies).

• Partner with marketing support teams to leverage their expertise, infuse best practices into marketing activities, and facilitate campaign execution

• Support the analysis and reporting of marketing activities (on operational, campaign and tactical level)

• Support the selection and management of events (sponsored and hosted) as part of the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates

• Support the management of vendors that contribute to local demand creation programs (incl. events services, direct mail providers, content syndication providers, telemarketing agencies, and list brokers

The Person

• Bachelor’s degree in business, marketing, or communications or equivalent experience, MBA Preferred

• 2-5 years of marketing experience

• Proven track record of success in Demand Marketing / Field Marketing

• Experience working and collaborating within a global enterprise is preferred

• Ability to demonstrate development of integrated marketing programs and demand creation activities

• Knowledge of marketing and communication principles, practices, and techniques

• Affinity and flair for Digital Marketing channels and tactics

• Highly collaborative with the ability to manage and consult with multiple stakeholders

• B2B sales cycle and how to identify opportunities to maximise demand creation, pipeline contribution and sales opportunity acceleration

• Budget management

• Critical thinking, problem solving and analytical skills

• Project and Program Management

• Be able to operate under pressure and meet deadlines

• Excellent verbal and written communication skills, exceptional interpersonal skills

• Must be comfortable being a self-starter, working independently, and creating concrete plans with input from a variety of sources

Category: Marketing

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Requisition: J0087327